Tudip backs artisanal fashion brand in its mission to bring handcrafted heritage to the world Tudip Ventures has invested in the ₹4 crore seed funding round of House of Chikankari, a new name in handcrafted ethnic wear. The funding will drive the brand’s growth, build its digital presence, and enable it to reach its ambitious target of ₹100 crore in revenue.
This investment reflects Tudip’s belief in supporting high-impact businesses that blend cultural heritage with modern retail strategies. House of Chikankari’s commitment to preserving traditional embroidery while scaling globally aligns perfectly with Tudip’s investment philosophy.
Who’s Behind the Investment?
The funding round brought together some of India’s most respected entrepreneurs and investors, including:
- Tudip Technologies & Tudip Ventures
- Peyush Bansal (Lenskart)
- Manoj Meena (Atomberg Technologies)
- Hitesh Dhingra (The Man Company)
- Ankit N. (Curefoods)
- Aman Gupta (boAt)
- Alluvium Capital
- Aurinko Partners
The deal was advised by Keshav Agarwal, Daylight Capital Founder,exclusively to make a strategic and smooth investment process.
Why House of Chikankari?
House of Chikankari was established in 2020 by Aakriti Rawal and Poonam Rawal, a mother-daughter duo with a mission to reimagine Indian handcrafted fashion. Starting as a passion project, the brand has evolved as a purpose-driven entity, working directly with artisans to produce ethically made, hand-embroidered items that appeal to the fashion-forward consumers of today.
The brand’s collections, which take inspiration from centuries-old embroidery methods, combine heritage and modern design. Each piece has the tale of Lucknow and other artisans behind it, so their craft continues to flourish in today’s world.
A Business Rooted in Digital & Direct-to-Consumer Growth
House of Chikankari’s success is built on a strong D2C (direct-to-consumer) model, with 85% of sales coming from its website. The brand has cultivated a loyal customer base that appreciates premium handcrafted fashion and values transparency in sourcing and production.
The Funding will Support
- Expanding the product range beyond Chikankari to include Kashmiri embroidery, Ikat weaving, and Hand-Block Printing
- Strengthening global reach through platforms like Noon and Stylish
- Scaling revenue to ₹100 crore, with 30% of sales expected from crafts other than Chikankari
- Scaling the team to handle higher demand and expansion plans
Tudip Ventures: Investing in Impact-Driven Businesses
At Tudip, we believe in supporting entrepreneurs who are creating something meaningful. House of Chikankari is not just a brand; it’s a movement to keep India’s artisanal traditions alive while making them relevant for today’s market.
Our investment in this seed funding is a step towards enabling innovation, sustainability, and business models that empower talented artisans.
What Our Leadership Says
“House of Chikankari is proof that cultural heritage and modern business can go hand in hand. We are thrilled to be part of their journey and look forward to seeing them grow into a global name in handcrafted fashion.” – Tudip Ventures
A Shared Vision for Growth
With this funding, House of Chikankari is set to scale operations, enter new markets, and build a stronger ecosystem for handcrafted fashion. Tudip remains committed to backing businesses that drive positive change—whether through technology, sustainability, or cultural preservation.
This is just the beginning of an exciting journey for House of Chikankari, and we are proud to support their vision for the future.
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